AI Insights · Timothy · July 2025
Top Social Apps Performance in Belgium Q2 2025
Explore the performance of the top 5 social apps in Belgium for Q2 2025, including trends in downloads, revenue, and active users.
In the second quarter of 2025, the top social apps in Belgium demonstrated varied performance trends. Here’s a closer look at their downloads, revenue, and active user metrics as reported by Sensor Tower.
TikTok - Videos, Shop & LIVE saw a decline in weekly revenue early in the quarter but rebounded to around $435K by the end of May. Downloads increased steadily, peaking at approximately 23K in late June. Active users grew from 1.9M at the start of the quarter to nearly 2.1M by the end.
Threads maintained consistent download numbers, with a notable rise to 27K in mid-June. Active users fluctuated slightly, starting at around 907K and ending the quarter close to 765K.
Instagram experienced modest revenue gains, reaching a peak of $15.7K in early April. Downloads increased steadily, culminating in 16K by the end of June. Active user numbers remained stable, hovering around 2.6M throughout the quarter.
Facebook showed a gradual increase in revenue, achieving $10K in the final week of June. Weekly downloads rose to about 13.8K by the end of the quarter, while active users stayed consistently above 3.8M.
Finally, Reddit reported lower revenue figures, peaking at $287 in late April. Downloads were modest, with a slight dip to 2.4K by the end of June. Active users showed minor fluctuations, ending at around 196K.
For more detailed insights and analytics, visit Sensor Tower's platform.
